By DADA AYOKHAI
Otunba Mike Aladenika, a former NUJ Edo State Council Chairman and current Head of Corporate Communications at Ambrose Alli University, Ekpoma, has launched the Nigerian Media Support Initiative (NMSI).
The non-governmental organization aims to support media practitioners in Nigeria, addressing their immediate and long-term needs.
Speaking at a reception in his honour in Benin City to mark his 60th birthday, Aladenika said the NMSI is dedicated to strengthening the capacity, welfare and professional standards of media practitioners across the country.
“The Nigerian Media Support Initiative (NMSI) is a proposed non-governmental organisation focused on providing training, legal assistance, advocacy and networking opportunities to foster a vibrant, independent and ethical media landscape that underpins democratic governance and social development,” he explained.
Sharing his over 25 years of experience in media practice and journalism, Aladenika recounted his journey from a newsroom rookie to a corporate spokesperson, noting the myriad challenges faced by practitioners.
“My journey has exposed me to the many challenges faced by practitioners… limited access to modern journalism tools, harassment, defamation suits, inadequate legal protection, low remuneration, precarious employment and insufficient enforcement of professional standards,” he said.
He added that these issues undermine the quality of reporting and public trust, stressing the need for an organised, independent body to address them. “With the birth of the Nigerian Media Support Initiative (NMSI), a robust, ethical and sustainable media ecosystem that empowers practitioners to deliver accurate, inclusive and impactful journalism for the Nigerian public will be put in place,” he affirmed.
Aladenika called on Nigerians, media practitioners and relevant government agencies to support the NMSI in achieving a viable media ecosystem that will enhance national growth.
